Campaign Analytics & Reporting will identify key metrics for dealers, field staff and corporate users whenever and wherever they need them. Start by accessing reporting through a single sign-on and see information that is displayed based on particular roles. You can access all campaigns from any channel and analyse trends to establish benchmarks for future campaigns. Dashboard reports include summary information for insights into what’s working and what’s not, and calculate marketing ROI. Download our Marketing Optimisation Solutions brochure for more information about this solution.

Campaign Optimisation begins with Urban Science using detailed customer data and OEM dealer network knowledge to provide customised analysis of campaign performance, and identify areas for improvement, including specific opportunities for allocating marketing spend and improving ROI. Encompassing all aspects of a marketing campaign, including email, direct mail, search, advertising, etc., we provide a way for various marketing functions to work together and optimise budgets. Download our Marketing Optimisation Solutions brochure for more information about this solution.