Customer Targeting & Segmentation is a marketing analysis technique that utilises GainSmarts®, Urban Science’s proprietary, award-winning data mining software, to enable more precise targeting and improve campaign ROI. Techniques can identify which products or services to market to which customer, what level of incentive resources are required to move different customer segments to action, and what messaging might appeal best based on behavioural or needs segmentation. Download our GainSmarts brochure and Marketing Optimisation Solutions brochure for more information about this solution.

Campaign List Management is a marketing optimisation tool that combines OEM customer data with dealer sales and service records, then standardises, cleanses and enhances that data so customers can be accurately selected for marketing campaigns. This gives field staff, dealers and agency vendors access to the most accurate information and allows them to track which customers are being contacted for sales or service campaign activity, while honouring customer preferences through a role-based, online portal. This database marketing tool allows you to incorporate unique business rules to target the right customers at the right time. Download our Marketing Optimization Solutions brochure for more information about this solution.