Urban Science delivers advanced consulting and software solutions that help automotive clients increase market share and boost profitability through high performing retail networks. Our global team of automotive retail performance experts has guided virtually every OEM in more than 60 countries around the world for the past 35 years, and counting.
What We Do:
Urban Science utilises scientific analysis, process-optimising software, and experienced consultants to help automotive manufacturers better evaluate, structure, and manage their sales organisations and marketing programmes. Empowered by Urban Science solutions, our clients are not simply responding to market forces, they are taking the initiative to achieve critical cost and customer-relationship advantages that keep them ahead of the pack.
Scientific analysis optimises our client’s business processes for maximum return and efficiency. We are experts at processing and managing complex data sets to fuel our analytical processes which scientifically identify the key metrics and actionable insights that drive performance.
Process-optimising software embeds our analytical processes and metrics into our configurable software built entirely in house with a clear focus on the automotive industry. This allows our clients to automate the processes for maximum efficiency, and track and manage key performance metrics for continuous improvement.
Experienced, practical consultants have direct experience in the automotive industry – whether it is working directly for an OEM or for their agency partners. We understand our clients’ business and can quickly hone in on opportunities to improve their business – be it driving more sales or pulling cost out of the system.
What Drives Us:
Our goal, first and foremost, is to deliver maximum results for our clients. We do that by applying science and mathematics to uncover often non-intuitive drivers of our client’s business that make a real impact when given the proper focus. Our precise, scientific DNA coupled with a natural curiosity and entrepreneurial spirit drive us to look beyond the obvious and go the extra mile for every one of our clients across the globe.
Results Driven: The insights we provide help our clients make better decisions resulting in tangible business benefits.
Curious: We are passionate about what we do. Scientific curiosity runs in our veins and drives us to uncover hidden opportunities.
Analytical and Precise: Our expertise and our products use cutting edge science to analyse complex data.
How We’ve Grown:
 In 1977, when Jim Anderson – a professor at Wayne State University in Detroit, Michigan – heard that Cadillac was told a particular marketing problem “couldn’t be solved” with current technology, he pioneered the concept of computer-generated dot mapping and the discipline of automotive network planning which is still recognised as the industry standard and leader. Anderson founded Urban Science to deliver the solution and established the company in Detroit, Michigan.
Cadillac was Anderson’s first client and, 34 years later, still is. The company has grown from a one man start-up focused on automotive network planning to an organisation with more than 750 employees in 18 offices around the world consulting on nearly every aspect of the automotive retail business – from network planning to dealer performance improvement to lead management and marketing optimisation. And we’re not done growing.
Philanthropy:
Urban Science strives to achieve Jim Anderson’s vision of a world where science and technology combine with entrepreneurial spirit to create opportunity and make the world a better place to live. This vision continues to drive Anderson, through Urban Science, to give back to community and educational organisations that share his can-do attitude. Philanthropy efforts include endowments to the Rehabilitation Institute of Michigan to build a Spinal Cord Injury Programme and to Wayne State University to develop an Engineering Ventures Programme to help students become successful entrepreneurs. Urban Science encourages our employees to do the same by funding their time spent on local philanthropic efforts.
Awards:
2011 Innovation Michigan Award Finalist
- Honors Michigan innovators that are helping transform the changing economy through entrepreneurism
2011, 2010, 2009 Inc. 500 I 5000
- List of America’s fastest growing companies
2010 Crain's Salute to Entrepreneurs Award
2010 Crain's CFO of the Year Award
2010, 2008, 2006, 2005, 2003, 2002 Honda Premier Partner Award
- Recognises suppliers that embrace the Honda philosophy of exceeding customer expectations
2010 Initiative for a Competitive Inner City: Inner City 100 Award
- Celebrating the fastest growing companies in America’s inner cities
2010 Crain's 25 Companies to Watch Award
2008 Crain's Small Business Award
2008 Toyota Premier Partner Award
- For excellence in providing strategic marketing support to its sales and service divisions
2002 Ernst & Young Entrepreneur of the Year Award
1998, 1997 Association of Computing Machinery KDD Cup: Gold Miner's Award
- A knowledge discovery and data mining (KDDM) tools competition
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